THE INTERNET USERS ARE FROM RURAL INDIA
45 crore active Internet users were in rural India as per the reports up to 2023. In comparison, only 38 crore active users were in urban areas. In 2023, the number increased to 82 crores(approximately) from 62 crores of last year 2022. The growth is 78% in the rural area from last year. It is reported that approximately 90% of Internet users surf daily spending an average of 1.5 hours. While e-commerce, digital payments, and online learning are urban-centric activities. OTT, Communication, social media, and online gaming are equally distributed.