The Role of SEO in Digital Marketing

Search Engine Optimization (SEO) is a vital component of digital marketing that helps improve a website’s visibility on search engines like Google. By optimizing content with relevant keywords, meta tags, and quality backlinks, businesses can attract more organic traffic. SEO enhances user experience through faster loading times and mobile-friendly design. It also builds brand credibility by positioning websites higher in search results. Overall, SEO is a cost-effective strategy for long-term online growth and audience engagement.