Peak XV Backed DeHaat Launches Agrifood Consumer Brand
DeHaat has launched its products in modern trade, quick commerce and ecommerce platforms under the brand name Honest Farms
This comes months after the startup acquired the fruit export business of Ahmedabad-based listed fruit export firm Freshtrop Fruits in an all-cash deal
DeHaat offers end-to-end agricultural services to farmers. Its services include the distribution of high-quality agri-inputs, customised farm advisory, access to financial services and market linkages for selling their produce.
Agritech startup DeHaat, which counts Peak XV Partners and Sofina Ventures among its investors, has become the latest business-to-business supply chain and market linkage services provider to roll out its own consumer brand.
This comes months after the startup acquired the fruit export business of Ahmedabad-based listed fruit export firm Freshtrop Fruits in an all-cash deal in November last year.