My Kleren
My Kleren is a forward-thinking Indian fashion brand launched in December 2024 by a father-son duo with a vision to redefine modern clothing. The brand focuses on inclusivity, sustainability, and versatility, offering premium unisex apparel that resonates with all age groups. The name "Kleren," inspired by the Dutch word for "clothes," signifies their commitment to creating timeless, gender-neutral designs that foster unity and self-expression.
A defining feature of My Kleren is its dedication to sustainability. The brand exclusively uses Gossypium Arboreum (Tree Cotton), an indigenous cotton variety celebrated for its softness, strength, and breathable qualities. By adopting this eco-friendly fabric, My Kleren supports the "Make in India" initiative, emphasizing local craftsmanship and environmentally responsible practices. This ensures that their clothing is not only durable but also ethically produced.
My Kleren’s collection includes oversized tees with bold yet minimalist graphics like the "Hell Teddy Bear" and "PRIVATE" designs, as well as stylish fleece tracksuits such as the "Scary Smile" set. These pieces are thoughtfully crafted to offer comfort without compromising style, making them ideal for casual wear. With its innovative designs, sustainable ethos, and inclusive approach, My Kleren is establishing itself as a trendsetting brand for conscious and fashion-forward consumers.